How Hollywood & Non-Profits Approach Brand Purpose

This event took place on Friday, March 11, 2022 at 11:30 AM UTC.

Even though we feel inundated with headlines around brand purpose and social impact campaigns, the need to improve our strategies and executions in this space will only continue to grow. In this unique panel experience, we will dive into brand purpose with the world's foremost storytellers across media and hollywood, as well as the non-profits and activists with whom they partner to drive on the ground impact. We will explore the innovative strategies, initiatives and outcomes being driven by this intersection of creators, technology and activism. Take a peek behind the curtain to see how these projects are brought to life, the way the creative strategy is defined, and the nuances of the execution that determine a successful program. Hear how our panelists see this realm evolving, what they are doing to stay ahead of the curve, and their advice for how brands can do the same. Venue: JW Marriott Salon E SPEAKERS: Alison Moore Comic Relief Us Aaron Tabas Vox Media Justin Winters One Earth