Meet the Humans Helping You Find HBO Max Shows
This event took place on Friday, March 11, 2022 at 2:30 PM UTC.
The HBO Max editorial team serves as the humans behind the in-app curations that help viewers discover new content. This team takes a communities-first approach to create pages and fan destinations featuring recommendations that are driven by data and editors’ deep knowledge of pop culture. This leads to viewers feeling as though the recommendations they see were selected for them, which in turn limits endless scrolling through the app. As HBO Max rolls out internationally, there will be a similar human-curated approach to what consumers see in-app. Globally, HBO Max will have local appeal, with curations to reach all audiences. Venue: Austin Convention Center Room 17AB Speakers: Naivasha Dean Victor Eckard Kelsey Hammoud Jesus Rodriguez-Castillo