The Future of Digital Competition

This event took place on Saturday, March 12, 2022 at 10:00 AM UTC.

In 2012, the mobile gaming market was $8 billion. In just under a decade, gaming has eclipsed movies, music, and books in the entertainment sector, and is projected to reach $161 billion by 2025. With an audience of more than 2.8 billion players, gaming is shifting the way companies connect with their consumers. Brands have been looking to gaming to expand beyond traditional advertising and further their digital footprint, create immersive experiences, unlock revenue, and reach a new demographic. In this session, leaders across technology, gaming, sports, and entertainment will explore opportunities for brands to engage consumers through gaming. Speakers will dive deeper into competitive gaming experiences, also sharing their perspectives on the future of digital entertainment. Venue: Fairmont Manchester E Speaker: Lev Ekster - Anne Marie Gianutsos - Andrew Paradise - Mike Snider