Why Content Drives Customer Experience Innovation
This event took place on Saturday, March 12, 2022 at 11:30 AM UTC.
The new customer experience is tailored to offer value that it's worth audiences' attention and loyalty. Beyond solutions, customers want to be surprised and immersed. Whereas technology plays a major role in that sense by pushing brands' perspectives, innovative strategies share a basic yet challenging marketing asset: content. Quality, engaging and relevant content — that keeps audiences scrolling and is reshaping the creator economy. While innovation leads the new customer experience, content is the true ground of innovation in the era of attention economy. Venue: JW Marriott Salon D
Event Details
Start
Saturday, March 12, 2022 at 11:30 AM UTC
End
Saturday, March 12, 2022 at 12:30 PM UTC
Location
110 E 2nd St, Austin, TX 78701, USA
Online
No
Event Type
event
Category
[
"SXSW 2022",
"SXSW Austin ",
"SXSW Community ",
"Events in Austin",
"Texas Events ",
"South by Southwest",
"Technology",
"Content Creation",
"Consumer Trends ",
"Digital Marketing",
"Development",
"Costumer experience"
]
Link
https://schedule.sxsw.com/2022/events/PP119122
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