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Running with Purpose
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Running with Purpose

This event took place on Saturday, March 12, 2022 at 2:30 PM UTC.

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose starts with Jim Weber’s seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim Weber became the CEO of Brooks. He was the struggling brand’s fourth CEO in two years, and the staff betting pool had him lasting four months. A lifelong competitor, Jim devised a one-page strategy that he believed would save the company and also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. Brooks’ success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. Venue: Austin Convention Center Room 10AB Speaker: Jim Weber

Event Details
Start
Saturday, March 12, 2022 at 2:30 PM UTC
End
Saturday, March 12, 2022 at 3:30 PM UTC
Location
500 E Cesar Chavez St, Austin, TX 78701, USA
Online
No
Event Type
event
Category
[ "SXSW 2022", "SXSW Austin ", "SXSW Community ", "Events in Austin", "Texas Events", "South by Southwest", "Technlogy", "Business", "Sports", "Advertising ", "Marketing", "Global running market", "Fitness", "Athletic" ]
Link
https://schedule.sxsw.com/2022/events/PP120784
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Event reference: 620bb0ea86c86937aa71a567 Belong CheckIn share preview