NFTs in Mktg: Fungibility in a Non-Fungible World

This event took place on Sunday, March 13, 2022 at 11:30 AM UTC.

The advent of the internet revolutionized the way we obtain, interact with and transfer information. Today, blockchain, NFTs and web3 are redefining the way we create, own and transfer value. Long-standing marketing tactics are being challenged as we’re undoubtedly witnessing history unfold and the development of the foundation for V-Commerce. Is this a fad or an opportunity for early adopters to exponentially benefit from? Engaging with consumers in the Metaverse requires a seismic mental shift in marketing thinking with the flexibility and trust to allow one’s brand expression to be shaped by online communities. Our panel will do a deep dive into this transformative technological shift & the impact it will have on culture, consumer behavior, sports fandom, gaming, music & art. Venue: JW Marriott - Salon GH Speakers: Liz Bacelar - Todd Kaplan - Sosti Ropaitis