What Makes TikTok Tick

This event took place on Sunday, March 13, 2022 at 2:30 PM UTC.

How can you make TikTok work for your brand? In this presentation, Jorge Ruiz, Head of Marketing Science at TikTok, and Pranav Yadav, CEO Neuro-Insight, share the findings of the first-ever independent neuro analysis of the world’s hottest platform. The study reveals revolutionary insights such as TikTok sees higher receptiveness of brand messaging, calls-to-action, and ad breakthrough compared to other platforms. Watch these two motivational speakers share powerful insights regarding the impact of ads on TikTok and how a few key shifts in how your business approaches TikTok can create engaging content that pulls in an eager and motivated audience. Venue: JW Marriott - Salon 5 Jorge Ruiz and Pranav Yadav