The Art of Adapting IP

This event took place on Sunday, March 13, 2022 at 4:00 PM UTC.

What goes into evaluating IP that will translate through adaptations for mass consumers? In a moderated panel, Ubisoft Film & Television’s Margaret Boykin, producer Andy Horwitz, and director Josh Ruben discuss what goes into selecting and developing these projects, how they approach adaptation, what makes something “adaptable,” why this is such a growing trend and more. Panelists will speak to how to create experiences that resonate with genre as well as mainstream audiences, from their work on projects including Werewolves Within, American Hustle, Suicide Squad and Scare Me, as well as upcoming projects like The Division, Skull & Bones and Beyond Good & Evil. Venue: Austin Convention Center, Room 17AB Margaret Boykin, Andy Horwitz, Josh Ruben, Chastity Vicencio