Digital da Vincis: Learning From New Media Artists

This event took place on Monday, March 14, 2022 at 11:30 AM UTC.

A diverse panel of artists and producers discuss a new storytelling era on how brands can use digital art (XR, NFTs, digital colorizations) to connect with their audiences. Digital art has emerged as a new form of communication and created new opportunities – and new worlds. Brands seeking a presence in these creative digital spaces should learn from both the digital artists of today and famous fine artists of the past. Leonardo Da Vinci was both a visionary and effective ‘brand storyteller’ who perfectly knew his target audience and how to connect with them through art. Today we face the same challenges as we learn to build connections and tell stories in the digital world. How relevant and engaging experiences can be created in a new era? Join our panel to hear from "Digital da Vincis". Venue: JW Marriott, Salon E Marina Amaral, Sutu Eats Flies, Ania Fedorova, René Pinnell