5 Marketing Lies We All Believe - Treacherous
This event took place on Monday, March 14, 2022 at 11:30 AM UTC.
The attention economy has failed us. It got us the ephemeral 15 minutes of fame but it didn't lead to being invited to the proverbial deal table. It didn't entrench us in the hearts and minds of consumers. Today, we have an over-reliance on data and an unhealthy obsession with quantitative ROI. Marketing pioneer Shama Hyder separates fact from fiction and explores what really works now based on the latest research and her in-the-trenches experience. Venue: JW Marriott, Salon D Shama Hyder
Event Details
Start
Monday, March 14, 2022 at 11:30 AM UTC
End
Monday, March 14, 2022 at 12:30 PM UTC
Location
110 E 2nd St, Austin, TX 78701, USA
Online
No
Event Type
event
Category
[
"SXSW 2022",
"SXSW Austin",
"SXSW Community ",
"Technology",
"Business",
"Consumer trends",
"Advertising ",
"Digital marketing ",
"Business development",
"ROI",
"Economy ",
"Texas Events",
"Events in Austin",
"South by Southwest"
]
Link
https://schedule.sxsw.com/2022/events/PP114313
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