Hot Market: Navigating the Future of Korean Dramas

This event took place on Monday, March 14, 2022 at 4:00 PM UTC.

The explosive popularity of Korean television dramas continues to expand in the U.S. as well as across international markets. With drama genres ranging from romance and sci-fi to comedy and horror, not to mention truly one-of-a-kind variety shows, how do American platforms navigate the content curation of Korean television? Viewers get lost in the endless rabbit hole of Korean pop culture exports, which spans film, television, music, webtoons, and video games. Its popularity shows no sign of waning, with distribution platforms aggressively expanding its Korean content offerings. With more original Korean titles snapped up as source material, what does the current and future landscape of Korean content in the U.S. look like? How much distribution revenue can one title generate? Venue: Austin Convention Center, Room 13AB Melissa Kim, Sara Layne