Maximizing Small Business Engagement in Cannabis

This event took place on Tuesday, March 15, 2022 at 10:00 AM UTC.

As mainstream cannabis consumption reaches new records year-over-year, smaller brands and retailers must adopt more personalized and strategic methods to reach their target consumers, especially before interstate commerce opens up. However, this can be a challenging feat for legal businesses given current restrictions on social media and direct-to-consumer inroads for brands. In this panel, executives from leading cannabis e-commerce and digital marketing companies will discuss how local and BIPOC-owned businesses can maintain a competitive edge and create exceptional consumer experiences by leveraging retail data, product tags and customer reviews. Panelists will also examine how brands can compliantly reach consumers directly and forge truly authentic, and loyal, relationships. Venue: Hilton Austin Downtown, Salon A Christopher Dell'Olio, Julia Germaine, Mikaela McLaughlin, Socrates Rosenfeld