The Power of Video Captions: Increase Engagement

This event took place on Tuesday, March 15, 2022 at 10:00 AM UTC.

The explosion of video content on the internet has accelerated the need for text captions on videos, both from audiences with hearing impairments and the 83% of mobile users who prefer to watch without sound. Video creators are moving to make their content more accessible, building a world where every story can be heard and seen but the process of captioning can seem tedious and resource intensive. In this panel, Meagan Keane, Principal Product Marketing Manager for Adobe Professional Film & Video, and Jen Millet, Chief Marketing Officer with the Golden State Warriors, will unpack how creators can up their game with captions, and the creative and business benefits to making accessible content. Venue: JW Marriott, Salon D