3 Ways AR/VR Will Unlock New Depths of Connection

This event took place on Wednesday, March 16, 2022 at 2:30 PM UTC.

Venue: Hilton Austin Downtown, Salon K Caitlin Lacey, Lauren Ruffin, Don Allen Stevenson III In the not-so-distant future, AR and VR will bring us closer together by narrowing the gap between the physical and digital worlds. By breaking barriers imposed by time, finances, culture and distance, these technologies will help people connect more meaningfully. In this new world every interaction and experience has the ability to be more transformative, more engaging, and more human. As such, brands must decide the role they play. Do you invest in these technologies now? How does a brand voice translate in this environment? How can AR/VR be leveraged in a privacy-centric way? And when are moments to take the mic vs. give it to consumers? In this conversation, we explore these questions and discuss what brands and people may do, expect, and desire as we step closer to a future with AR/VR.