Unpacking Authenticity & How It Drives Growth

This event took place on Wednesday, March 16, 2022 at 4:00 PM UTC.

Venue: JW Marriott, Salon E Deon Graham, Detavio Samuels In today’s culturally charged environment with demanding consumer expectations, finding and achieving Authenticity is essential in creating content that engages the target audience and resonates beyond. It is crucial in establishing brand credibility and longevity. Join Deon Graham of Combs Enterprises and Detavio Samuels of REVOLT as they break down authenticity. How their personal journeys have helped to navigate brand purpose, relevance and impact when developing content. How their branding style is rooted in Black culture and how they design for their community. Where they look for inspiration and how they champion the hustle within creative teams to reach new ground. And how they are committed to investing in, providing platforms and creating opportunities for the BIPOC community.