Across the Metaverse: Independent Music in XR

This event took place on Thursday, March 17, 2022 at 2:30 PM UTC.

Venue: Austin Convention Center, Room 17AB Theon Cross, Anne Mckinnon, Crispin Parry, Jon Vlassopulos The metaverse and XR offers a vast and untapped playground and revenue source for the music industry but figuring out how to access the tech-forward fans who inhabit the space is still a work in progress. Megastars like Lil Nas X and Ariana Grande have made triumphant appearances in front of millions of fans in the technicolor open-worlds of Roblox and Fortnite and festivals from Glastonbury to Burning Man have hosted amazing virtual events to great acclaim. But if I'm an independent music-maker or label just getting back on my feet after lockdown how do I get started in XR? Who holds the keys to the kingdom and how do I make the metaverse work for me? This panel will explore these questions and offer insights and practical advice to help get you started.