Measuring Impact in Urban Music Ecosystems

This event took place on Thursday, March 17, 2022 at 4:00 PM UTC.

Venue: Austin Convention Center, Room 15 Jessica Ball, Tatyana Orozco, Shain Shapiro, Jonathan Webb How do we measure the impact of 'music cities' or 'music ecosystem' policies? How can we prove that they make a difference? What does success look like? Given it has been nearly a decade since cities and places began to explore how music impacts urban planning, policy and regulation, what changes have we seen in regards to how cities and places - no matter their size - invest in music and how it has, or has not, supported equity, diversity, sustainability and other metrics? This panel will explore what's worked and what hasn't in different contexts - urban and rural, large and small - in an effort to define an approach to measuring music's role in cities and places, across economic, social and cultural indicators.