How would embedded finance disembed profit pools?

This event took place on Tuesday, June 7, 2022 at 4:20 PM UTC.

The Big Picture Stage, RAI By moving accounts and payments in house through embedded finance, non-financial companies are not only gaining a new source of revenue but accumulating transactional data that can be used to deliver more personalised experiences. What does it mean for business models of financial institutions now that non-financial platforms own the relationship end to end? What does it mean for business models of non-financial platforms themselves to be the custodians of financial accounts? We could argue that embedded finance weakens the position of financial institutions and payments service providers in relation to customers. How will financial players evolve to protect their position?