HypeFeast: How Hype Fuels the Economy and the Unique Opportunity Startups Have to Take Advantage @ Roundtable #2

This event took place on Tuesday, October 18, 2022 at 10:00 AM UTC.

We can’t escape “hype.” When we look to the past 30+ years, to the likes of the Beanie Baby craze, the anticipation surrounding Y2K, and our obsession with crypto and NFTs, it’s clear that we’ve become obsessed. And startups especially are known for tapping into our penchant for hype, using techniques like manufactured scarcity to stimulate desire for products. But have companies inflated “hype” to be bigger than the products themselves? At what cost? Is there a better way to harness the power of hype? At this roundtable SYLVAIN Founder and CEO Alain Sylvain, will argue that consumers are the ones who create the hype — brands and their founders just plant the seeds. He’ll discuss a framework for cultivating consumer hype in effective and sustainable ways. And through open discussion, founders will be encouraged to share their experiences with the highs and lows of hype in order to learn from each other. Alain Sylvain Founder & CEO, SYLVAIN