How Will I Know? How to Pick the Right Time (and Way) to Launch From Stealth Mode @ Roundtable #3

This event took place on Tuesday, October 18, 2022 at 10:30 AM UTC.

So, you have a product (or an idea), you’ve got Angels and some early customers, and now you’re thinking about launching. When? And, how? It’s tempting to want to launch ASAP, and lots of companies take that plunge. We took a different approach to launch. We went against the grain by challenging ourselves to be storytellers, building a culture we could be proud of, and selling while in stealth mode. The world shifted in 2020 and so did our strategy. Like lots of early-stage companies, we had to think fast and place some early bets on our go-to-market strategy. We’ll talk about the lessons we learned, how we set goals, built infrastructure, and thought about growing from a 4-person company to a 40-person company, and what we would do differently. Join us for a roundtable discussion with fellow Founders who went against the grain and took a different approach to launch their companies from stealth mode. Andrej Safundzic CEO and Co-founder, Lumos