Changing Consumer Behavior & Turning Customers into Advocates @ Roundtable #4

This event took place on Tuesday, October 18, 2022 at 1:30 PM UTC.

We’re in the third wave of a pandemic and products that have gained product-market fit (or product-market love!) are aggressively looking to scale acquisitions profitably. The emotional connection the best brands out there have developed is through a distinct brand identity and a clear value, but what are some of the underrated growth opportunities? This roundtable discussion will talk about sectors that haven’t changed in almost seven decades and why loyalty programs can improve the status quo. You’ll learn about tried and tested growth strategies for exponential growth, how you can lean into first-party data and differentiated acquisition channels, and why products that fulfill a specific niche can help diversify versus dilute a brand. We’ll discuss when the timing is right to move into other product offerings that can also help scale customer acquisition and growth. Sofia Laurell Co-founder and Co-CEO, Tiny Organics