How to Recession-proof Your SaaS Startup @ Roundtable #2

This event took place on Tuesday, October 18, 2022 at 4:00 PM UTC.

During economic downturns, resources are in short supply and companies must find ways to reduce costs while continuing to deliver on business goals. In such situations, B2B SaaS companies are in a prime position not to just stay afloat but to find avenues of growth. How? Consuming critical capabilities as SaaS allows for quick and easy scaling of services – net-net, organizations can better utilize their resources for innovation, reduce costs (time, money), and deliver on company goals in times of economic distress. In this roundtable, we’ll discuss why SaaS startups must rethink their strategy during times of economic downturn, and evolve their GTM strategies to focus on revenue growth while reducing their overall TCO. Haseeb Budhani Co-founder & CEO, Rafay Systems