Love What You Do: Lessons from the Passion Economy @ Roundtable #4

This event took place on Wednesday, October 19, 2022 at 6:30 PM UTC.

In this roundtable session, Robin Åström, Co-founder and CEO of influencer marketing platform and agency Wehype, will lead a discussion on how the passion economy has democratized the ability to make money from creativity (and at scale), and the importance of startup founders operating within industries that they are genuinely, deeply passionate about. Robin will draw on his experience of turning his gaming obsession into a competitive edge, after identifying and filling a gap in the gaming influencer market with co-founders he met playing Counter-Strike as a teenager. Their love of gaming has provided them with the extra motivation to overcome challenges, enabling them to build Wehype into a rapidly growing and profitable business, working with some of the world’s biggest brands, including EA, Microsoft and Ubisoft. Robin Åström Co-founder and CEO, Wehype