Marketing Effectiveness AMA

This event took place on Monday, October 24, 2022 at 11:30 AM UTC.

Location: The Greenhouse, Expo Hall, Level 2 "Half the money I spend on advertising is wasted; the trouble is I don't know which half" - it's quote marketers have tackled for years. So, how do you ensure your marketing investment drives business results and reaches the right audience, either gen alpha or retirees? How do you make your brand stand out in a fragmented and distracted market? What channels are most effective for financial services brands to spend their media dollars? Join an active conversation around these topics and more with WARC, the global authority on marketing effectiveness. Learn why marketing shouldn't be the first thing cut in tough times but rather leaned into to drive further growth for your brand.