Commerce media: The bedrock of the next digital era
This event took place on Wednesday, November 2, 2022 at 2:00 PM UTC.
Hailed by McKinsey & Company as "the new force transforming advertising", 'commerce media' is a new advertising category that activates underutilised media and first-party data to deliver richer consumer experiences and drive measurable commerce outcomes. Join Colin Campbell and Criteo’s chief revenue officer, Brian Gleason, as they discuss how marketers are using commerce media to fight fragmentation and connect consumer touchpoints to commerce outcomes.
Event Details
Start
Wednesday, November 2, 2022 at 2:00 PM UTC
End
Wednesday, November 2, 2022 at 2:20 PM UTC
Location
Rossio dos Olivais, 1990-231 Lisboa, Portugal
Online
No
Event Type
event
Category
[
"Web Summit 2022",
"Web Summit 2022 Lisbon",
"Commerce media",
"Events in Lisbon",
"Tech conference ",
"Technology ",
"Digital era",
"Commerce outcomes ",
"Business ",
"Advertising ",
"Marketing",
"Dat science"
]
Link
https://websummit.com
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