You only manage what you measure

This event took place on Wednesday, November 2, 2022 at 2:20 PM UTC.

The most photographed slide in Kochava founder and CEO Charles Manning's state-of-the-industry presentation at Web Summit 2021 was titled 'Measure everything', and listed the omnichannel marketing elements brands should be measuring. But how do you keep track of it all without over-burdening resources? In this session, Charles provides a broad look at all the channels digital marketers are advertising on today, delivers insights on which yield the best results, and offers advice on how to make measuring your owned and paid media a task that doesn’t overwhelm.