Brick by brick: Building Lego love and relevance after 90 years

This event took place on Thursday, November 3, 2022 at 10:00 AM UTC.

Join Julia Goldin, chief product and marketing officer at The Lego Group, on a journey through time. This session will cover how one of the world’s most adored brands remains culturally relevant nine decades after it was founded. It will explore how the brand pushes creative boundaries and innovation, how it's expanding storytelling to new channels to connect with more children and adults, how it is helping to build and create a safe metaverse for kids, and ultimately why play is central to every move the brand makes.