"We" in Web3: Space Built by People for People

This event took place on Sunday, November 20, 2022 at 5:20 PM UTC.

Stage Apartment (apartment room A) - The biggest trend in web3 is its community - building for people by people and how traditional brands can benefit from it. With the popularity of DAOs, AMAs, and voting mechanisms, ownership moves from the few to the many, and leaders are more conductors than commanders. A healthy community can help a traditional business develop a better product based on feedback, add more features based on the community's needs, and organically onboard more people. For the first time in history, general users have the power to affect the brands' next step. There is “we” in web 3 for all of these reasons. I would like to dive deeper into 3 factors of community development (connectedness, co-creation, credentials), highlight the ways traditional businesses can build a community in web3 (DAOs, IRL events), and some recent examples (Lacoste, Tag Heuer, KPMG, Adidas).