Presentation: Super Apps In Banking: Opportunities and Risks for Banks in the Age of Rebuilding
This event took place on Tuesday, March 7, 2023 at 11:35 AM UTC.
Hyatt Regency Austin--Tiffani Montez - Principal Analyst, Insider Intelligence--Over a third of global executives believe it’s “highly likely” that the bulk of financial transactions will take place through a single super app within the next decade, per an October 2020 Economist Intelligence Unit survey. Though the model may seem futuristic, banks must start preparing for its advent today. Super apps will intensify the already tough competition among banks for consumer mindshare and share of wallet. Nonbank companies that have already started on the super app route include formidable opponents like Amazon, Walmart, Google, and PayPal. To fight back, banks will have to tailor their super app plays to their asset size. Tiffani Montez with Insider Intelligence, will give you a bold look into the not so distance future, on this engaging topic.