Battleground for the Living Room
Part of SXSW 2023
This event took place on Monday, March 13, 2023 at 2:30 PM UTC.
Venue:Courtyard Marriott, Rio Grande Ballroom. The growth of streaming services means that audiences have access to more content than ever before. So how do you build a content strategy that helps you find the next big hit? Join Rob Caruso (Google TV) and Susan Rovner (NBCUniversal) as they discuss their approach to content strategy, including how they identify which shows to lean into, how to connect audiences to the shows they’ll love, and how different types of content can come together to create a cohesive, entertaining experience for the viewer.
Event Details
Start
Monday, March 13, 2023 at 2:30 PM UTC
End
Monday, March 13, 2023 at 3:30 PM UTC
Location
300 E 4th St, Austin, TX 78701, USA
Online
No
Event Type
event
Category
[
"SXSW 2023",
"SXSW",
"South By Southwest ",
"Texas Events ",
"Events in Austin ",
"Battleground ",
"Living Room",
"Partner programming ",
"Global professionals ",
"Data",
"Marketing",
"Networking opportunities ",
"Google TV",
"NBCUniversal",
"Content strategy"
]
Link
https://schedule.sxsw.com/2023/events/PP131917
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