How XR is Revolutionizing the Music Industry

Part of SXSW 2023

This event took place on Monday, March 13, 2023 at 2:30 PM UTC.

Venue: Fairmont, Manchester A. The Eye and I Vol. I is exhibiting in the XR Experience: http://schedule.sxsw.com/2023/films/2078956 Ever since Jean-Michel Jarre took us into 2021 with a New Year live-stream concert set in the virtual environment of the Notre-Dame de Paris and performed for 75m viewers and virtual partygoers from around the world, it has been clear that XR technology has the potential to completely change the way music is both consumed and created. This panel of working XR artists and professionals will explore how XR and the music industry are becoming inextricably linked and the ways this relationship will evolve in the future. XR technology allows both artist and audience to play an active role in shaping virtual and immersive musical processes while acting act as a bridge between traditional analog music and digital technology.