Is Brand Loyalty Dead?

Part of SXSW 2023

This event took place on Tuesday, March 14, 2023 at 2:30 PM UTC.

Venue: Austin Convention Center, Room 8ABC. The merits of brand loyalty likely do not need to be articulated. It lifts revenue, attracts talent and helps weather economic downturns. But it’s reasonable to think that it’s declining. After all, the brands we can choose from across travel, leisure, food and hospitality, have grown dramatically and expectations for what’s valued, rewarding and meaningful continue to shift. Why be loyal when there’s so much to explore? Join our dynamic discussion on the changing shape of brand loyalty today! We’ll discuss what it takes to build meaningful bonds with guests and customers, post-pandemic behavioral shifts, the race to deliver more innovative offerings and experiences for travelers and predictions about what’s to come in travel, leisure and beyond.